The world is flooded with digital marketers of different shapes and sizes, which makes choosing one extremely difficult. Digital marketers, like clothing, one size fits all isn’t always possible. Most of the time you return for a full refund. But why? Everything will be discussed below.
What Does Digital Marketer Do?
The answer is obvious to almost everyone and you aren’t coming to this page for the answer to this question, correct? You are here either because you are looking for a digital marketer to market your brand, or you wanted to know if you have what it takes to be a champion digital marketer.
Google is your friend if you want to know the list of things that digital marketer do.
Characteristics of a Successful Digital Marketer
Good Sense of Humor. Everyone could have a sense of humor, but not everyone has a good sense of humor. An example of a good sense of humor is Nicky Byrne from Westlife.
Humility. You can be proud of what you’re doing, but humble enough to accept failure, criticism, and success.
Easy. Don’t try too hard. A good digital marketer doesn’t squeeze the lemon too hard. Instead, he or she just let it ripe and then squeeze lightly. Everything perfectly goes into place and never forced.
Not loud. It’s synonymous with being annoying. Trying too hard to prove something? Being loud to prove something, or to be heard is like getting hit by a golf ball that’s coming towards you without knowing it. You know it’s coming once you’re hit, but you suddenly forget.
Obviously trying too hard. You can see them setting up an office in a corner that looks like a bathroom. Now, it’s not the location of the office that breaks the character, but what they tell you about how successful they are. 7 figures? If you are faking it to make it, at least make it at least believable.
Sans hustling. Some people are fast: Fast learners, fast workers, fast talkers. If you do things fast, check your work. I’ve seen a lot of marketers who are doing everything for themselves because they think they can do better all by themselves. The bad part is – they don’t check their work. Wrong spelling, forget bad grammar. But spelling? Nah…
Communication skills. Good communication skills do not have to do about how fluent you speak a given language or how good your grammar is. Although these are a plus, good communication skills have more to do with how do you handle a bad situation and how you compose a paragraph in your mind that would still make you a likable person after uttering those paragraphs.
A good digital marketer will not wait till the last minute before their blog post goes live to check if everything is done correctly.
Good communication is to be done promptly, not in a hurry. One of the prerequisites to a successful business is perfect timing.
You can’t go all tactless and mean.
The lesson for you: Don’t be mean and think that it’s the end of the world when your blog post isn’t posted on time.
Passion for the job: If you are going to do this for the money (alone), then stop and go find something else to do. Because as a digital marketer you will need …
Patience. For yourself, for people working for you, and the clients that aren’t coming in all the time. It takes time for people to trust you, relies on your expertise, and marry you. Having someone commit their business with you takes a lot of wooing.
Analytical. Work with someone who got the brain that works. They know the best practices to make your brand successful and not just for a show. Do they say they can get you millions of followers in no time? Realize that followers should not be bought. People will follow if they find you interesting or useful.
Choose authenticity and quality over quantity.
To become a good digital marketer, or to choose one for your business does not take a lot of effort if you know what are the good qualities of a digital marketer.
A good digital marketer doesn’t have to be someone who knows everything, as long they have a passion to learn, adapt, can work independently and also with a team. Don’t forget a caring attitude, because working as a digital marketer means caring for others’ success.