As a writer, it’s important to think beyond the present moment and consider how your content can continue to provide value to your audience in the future. That’s where evergreen content comes in – it’s content that remains relevant and useful long after it’s been published.
Here’s how you can create evergreen content that keeps on giving
Focus on topics, not trends
One important aspect to consider during the content creation process is the relevancy and longevity of the topics being discussed. It’s crucial to think beyond short-term trends and consider ideas that will remain relevant for years to come.
Evergreen topics to consider that maintain their value and relevancy, regardless of the latest trends or shifts in the industry:
- personal finance
- health and wellness
- career development
It may be tempting to chase the latest fads or hot topics. But it is important to remember that these may only have a short shelf life. Evergreen content provides a solid foundation for your readership and can bring new audiences to your website or blog for years to come.
Solve problems
Creating content that stands the test of time, and focusing on solving problems for your audience is a fantastic place to start.
Few examples of topics that solve problems:
- Tips
- Tutorials
- Best practices that address common pain points
Not only will this content be helpful in the short term, but it’s also likely to remain valuable for years to come. After all, if your audience is facing a particular challenge today, chances are high that others will face the same issue in the future as well.
By taking the time to address these concerns in a thoughtful and actionable way, you can create evergreen content that continues to provide value long after it’s been published.
Update regularly
Just because you’ve created evergreen content doesn’t mean it should remain stagnant. Regularly updating and refreshing your content not only keeps it timely but also helps to boost its search engine rankings.
Creating evergreen content can be a highly effective strategy for generating traffic and maintaining relevance over the long term. But simply writing a great piece and leaving it untouched forever isn’t enough to ensure success.
In today’s fast-paced digital world, where search engines prioritize fresh and relevant content, it’s essential to keep your evergreen content up-to-date.
Ways to update evergreen content:
- Adding new information
- Optimizing for keywords
- Refreshing the design
Regularly updating your content can help to improve its search engine rankings and drive more traffic to your site. So, don’t just create evergreen content; maintain, update, and refresh it regularly to keep it working for you.
Make It easy to share
As a content creator, one of your main goals is to have your content reach as many people as possible. One way to accomplish this is by creating evergreen content that provides value to readers no matter when they stumble upon it. But having evergreen content is only one part of the equation. The other part is making it easy for readers to share your content with their own network of friends and followers.
Ways to make your evergreen content easy to share:
- Include social media sharing buttons on your website
- Make sure buttons are working to quickly and easily share your content on social media platforms like Facebook, Twitter, and LinkedIn
- Add a call to action within your articles and social media posts.
Remember, the more people who share your content, the higher the chances of it being seen by even more people.
Summary
Creating evergreen content takes some forethought and effort, but the payoff is worth it. Your content will continue to provide value for years to come, attracting new readers and establishing your brand as a trusted source of information. By focusing on timeless topics, solving problems, updating regularly, and making it easy to share, you can create content that truly keeps on giving.
